Impact of Retail IT Application on Effective Store Operations

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ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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ABSTRACT

This research study is an attempt to explore whether online advertisement alone enough for successfully launching a new shoe brand targeted at young consumers. Online advertising is widely used by companies and advertisers to promote their products and services. It is crucial that online advertising be effective in order to generate favorable responses from consumers. Online advertising features, therefore, play a significant role. This research study has adopted a secondary research method. The new shoe brand that is to be launched through online advertising is named Mercury. The target market for the product, Mercury shoes, would be the younger set and Facebook reaches this audience on a wide basis. Another way of marketing the product would be through blogs by having both, established bloggers blog about the product on their site, and by hiring athletes to write a blog that mentions the shoes. Mercury has to consider a number of aspects in order to launch its product. One of the considerations is whether it will concentrate on its online store or build bricks and mortar stores which utilize the Internet to market its products. If Mercury is focusing on an online store, then there are many considerations that they need to face, including the fact that they need to make sure that their customer service is top-notch, they do not give customer personal information to other companies, and that their website is top quality as well.

ACKNOWLEDGEMENTii

DECLARATIONiii

ABSTRACTiv

CHAPTER 1: INTRODUCTION1

CHAPTER 2: LITERATURE REVIEW2

Current Trends of Online Shopping2

Attitude toward shopping on the Internet6

Frequency of shopping via the Internet8

Limited financial resources9

Who purchases?9

What is the real cost?9

CHAPTER 3: METHODOLOGY10

Methodology can be Employed10

Research Design10

Rationale of chosen Methodology10

Data Collection and Analysis11

Selection of Participants11

Research Approach11

Likert Scale12

Reliability and Validity12

Informed Consent12

Factors Associated With the Online Purchases13

REFERENCES15

CHAPTER 1: INTRODUCTION

This research paper gives the details of the methods and techniques which are utilized for the analysis of the research. It provides readers with the details regarding the type of methodology used, its advantages in context with the current research being conducted, the merits of the research being applied and its usefulness for the subject undertaken to study. Online consumers feel more in control when they can search with relative ease, prices ...