IMPACTS OF MASS TOURISM IN BENIDORM FROM UNITED KINGDOM TOURISTS

By

[Name of the Supervisor]

ACKNOWLEDGEMENT

I would like to take an opportunity to thank my supervisor, friends and family members in providing support and guidance throughout my research work, as without it I would not be able to get my work done accordingly.

DECLARATION

I, , was to ensure that the contents which are used in this dissertation show my own research work that has never been used or submitted in any other university/college ever before for any qualification or degree.

Signed __________________ Date _________________

ABSTRACT

The purpose of conducting this research was to investigate the Spain is regarded as one of the impacts of Mass Tourism on Benidorm due to the frequent visit of United Kingdom tourists. Spain is the one of the highly preferred tourism destination for tourists living in Europe. Spain is especially well-known for its mass tourism destinations. Benidorm, Torremolinos and Lloret del Mar are the popular mass tourism destinations of Spain. In few decades Spain has become the reference point for the destinations of mass tourism and large scale resorts (Holloway and Taylor 2006 25). The research questions for the study were: What are the main factors behind the decision making process for the mass tourism destination? and What are the factors which attract United Kingdom tourist towards Benidorm, Spain? Community stakeholders play a significant role in the success or failure of a tourism industry. If local residents' perceptions or preferences do not support tourism development then such efforts are likely to be ineffective or even fail. Consequently, the development of goals and strategies for tourism initiatives include the participation of local residents in the decision making process. Despite its absence in the tourism literature, the concept of attitude importance has been shown as an important factor influencing social perceptions and behaviour. Structured interview was conducted for getting views and expressions of tourists towards Benidorm City and the impact of mass tourism on its economy. When the interview was conducted the respondents were having an opinion that most of the United Kingdom tourists visit Benidorm city, as it offers effectives tourism packages and offers to the tourists who wish to visit it. The tourism industry is offering effective support to all the visitors through providing them accommodation and travel guide facility.

ACKNOWLEDGEMENTii

DECLARATIONiii

ABSTRACTiv

CHAPTER 1: INTRODUCTION1

Background of the Study1

Problem Statement2

Purpose of the Study2

Rationale of the Study3

Research Questions3

Significance of the Study3

Structure of the Dissertation5

CHAPTER 2: LIERATURE REVIEW6

Environmental Damages due to Tourism9

Impact of Tourism on Physical Environment10

Impact of Tourism on Wildlife11

Tourism and Environmental Protection12

Impact of Tourism on Cultural and Physical Environment14

CHAPTER 3: METHODOLOGY16

Introduction16

Research Methodology16

Research Design17

Case Study18

Limitations18

Ethical Considerations19

CHAPTER 4: ANALYSIS AND DISCUSSION20

Introduction20

Case Study Discussion & Analysis20

Toursism in Spain and Benidorm20

Socio-economic and Cultural Impact26

CHAPTER 5: CONCLUSION30

Recommendation37

Future Aspects38

Managerial Implications of the Study39

REFERENCES40

CHAPTER 1: INTRODUCTION

Background of the Study

During the 20th century the tourism industry has become the world's largest industry. So, it is impossible to ignore tourism. In 1950, the number of tourist was recorded as 25 million and 846 million in ...