Introducing Online Travel Agencies in Saudi Arab

Abstract

Tourism is one of the meager resources of Saudi Arabia's economy to develop. By far, there have been done much less work in enhancing the tourism investments and opportunities. Relying on this resource, Saudi Arabia gains inclination in the economy, however, a decline in the tourism may lead to economical crises. E-marketing, as applied in the other marketing approaches, is hypothesized to be beneficial for increasing tourism opportunities in Saudi Arabia. This study is to know about the benefits of e-marketing for tourism in Saudi Arabia because the country has a large share of tourism revenues in its GDP. The study notifies the importance and success of e-marketing for development of tourism and increasing tourism investments for the region. Increased tourism opportunities have been found to be beneficial for increasing the region's economy, as tourism in Saudi Arabia, is one of the limited sources for increasing the region's economy.

Table of Contents

Abstract2

Introduction4

E-marketing and online travel agencies4

E-Marketing and Tourism in Saudi Arabia5

Online travel agencies in Saudi Arab6

Examples of online travel agencies7

Expedia7

Orbitz, Inc8

Saudi Arab Tourism Revenues10

Conclusion11

References13

Introducing Online Travel Agencies in Saudi Arab

Introduction

Conventionally, it is expected that the organizational departments should harmonize their activities to guarantee the fulfillment of customer needs profitably efficiently and effectively. Marketing includes activities customarily observed as the solitary realm of human resources management (HRM), production, accountants and information technology (IT). Individuals are hence being offered to turn out to be part-time marketers. Processes play a significant role in an organization's ability to examine and fulfill its customers' needs.

E-marketing and online travel agencies

The technology of Internet can be utilized by organizations as an essential part of the contemporary marketing, and online travel agencies have utilized this blessing to a remarkable extent. Few companies are especially designed as perfect online travel agencies as they do not have any existing office which has reduced their cost to a great extent.

Though without sufficient information, organizations experience disadvantage with respect to contestants and the surroundings but online travel agencies usually gained information from parent companies so the factor of insufficient information has reduced. Latest, accessible and timely information regarding the markets, industry, customers, new technology, and competitors is an important factor in any organization's capability to map and compete at inclining competitive marketplace and this is something which they are doing to attract their customers. There online presence is so very attractive that people forget about the possibility of their physical existence

E-Marketing and Tourism in Saudi Arabia

According to recent reports of 2010 approximately 3.1 million internet users in Saudi Arabia spent an estimated $3 billion on the products and services through e-commerce. These figures would certainly have a chance of rising to a great extent as a great amount of population started online services and STC users in Saudi Arabia has recently upgraded their broadband speed levels from 4% to 22% in areas, which previously unable to receive broadband services. Internet marketers have started developing their lead generation campaigns having in focus the future of huge infrastructure ...