INTRODUCTION TO BUSINESS

Introduction to Business

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Introduction to Business

Introduction

There are several organizations operating in the world to achieve its desired goals and objectives. Every organization differs from other organization on the basis of its goals, objectives, functions, operations and targets. Organizations compete with other organizations existing in the market and industry. In order to deal with the competition, it is necessary for the organization to analyse and evaluate the market continuously. Similarly, the organizations also have to keep an eye on the changing needs and demands of people. Research helps the organization in keeping an eye on the changing needs and demands of customers and tracking the activities of competitors. The management has to effectively use approaches that can help in taking advantage of research in bringing positive changes in the organization. It is the responsibility of the management to analyse the results of research successfully and bring relevant changes in their business accordingly (Bordons, Fernandez and Gomez, 2004, pp. 195-206).

Theory and Concept of Research

Research is conducted for the purpose of finding relevant data and information, which can be used for several purposes. In order to analyse Apple Company, primary and secondary research methods can be used effectively.

Primary Research

Primary research is conducted on a primary level, which means on an internal level. The primary research focuses on the organization's internal environment and employees. The primary research helps in analysing and evaluating the concepts, ideas, performance and productivity of employees. It also helps in analysing and evaluating the internal operations, products and services of the organization. In the primary research, business involved employees, customers, suppliers and distributors of the company. It helps in finding out their views, ideas and thoughts related to the company, functions, operations, products and services.

Apple Inc. is a multinational corporation which is ranked as world's largest technology companies. The company has evolved and expanded with the passage of time using it research and development processes. The company aims to provide customers with innovative technological products, which are unique and stylish. The research department of the company is continuously involved in conducting research that can help in bringing relevant changes in the product. They keep track of their internal activities and promote ideas of employees. This helps in bringing relevant changes in the products and services provided by the company (Kim, 2011, pp. 2).

There are various advantages of primary research, which helps organizations in achieving its ...