JUSTFABULOUS

JustFabulous



Table of Contents

Outline3

Introduction3

Discussion4

Description4

Visual Appeal5

Target Segmentation5

SWOT6

Navigation7

Conclusion8

References9

Appendices10

JustFabulous

Outline

This paper will be based over the following outline

Introduction

Discussion

Description

Visual Appeal

Target Segmentation

SWOT

Navigation

Virtual Store

Conclusion

Introduction

The JustFabulous website is a different type of online store that offers a membership program for people. The people are considered to be VIPs and the website gives the members access to information regarding styles and fashion of shoes and handbags. There are tips from the celebrity stylists. All the women that visit the website are made to feel special. The website gives the message that all of them deserve to be up to date with the best fashion and can wear the fashion-forward designs that most rich and famous celebrities wear. The website is a multi-tasking website where people can browse the catalogues and have their own boutique that is personalized for their fashion and style. The website offers the women with the chance to have a posh shopping experience. In the words of the famous President of JustFabulous, “Fabulosity is just a click away” (Simmons, 2011). Kimora Simmons is an icon of fashion.

Discussion

Description

The website is for the latest styles of women's shoes, handbags and jewelry, and there is a good variety of the products that are available on the website. The company's name is Just Fabulous and they deal in providing the services of stylists for women's handbags and shoes. The website even has different collections that are offered on a seasonal basis, like right now they have a winter collection. The products that are available are updated on a monthly basis according to the change in trends. It is best for those women who want to look their best and be up to date with the latest trends. As a member of the website, the Style Experts will review the customer's individual style before making item recommendations. Their selections are based on personal fashion preferences. Each JustFabulous item is $39.95, and the shipping is free within the United States.

The website provides the customer with the opportunity to get the personalized, star treatment that they deserve without the overwhelming price tag. The first step to follow on the website if to take the Fashion Personality Quiz, which only takes a few minutes. The results of the quiz are taken and analyzed by the style experts. They then propose a personalized boutique with selections for the women.

The Internet has great knowledge that allows online shopping to be possible. When a person accesses a piece of data on the Internet, they can even be directed to other related articles. Some people that the Internet makes them dumb, because they do not process their mind to obtain data. However, they fail to realize that the Internet is the source of knowledge that they have the privilege to access. Many points require the backing of credible information, which is obtained from books and the Internet. The link to the website is http://www.justfab.com/.

Visual Appeal

The website is visually appealing, and images are of high quality. The layout is quite organized, and products are displaying in a proper ...