Manufacturing Mobile Inc.



Mobile Manufacturing, Inc.

Introduction

Mobile Manufacturing, Inc. of Michelle made its first appearance in the industry of mobile phone in 2002. In 2002, the company invented first mobile phone that could have the ability of accessing the Internet. This invention was the very huge success of MM, and through this MM attained the competitive advantage over their rivals. Unfortunately, with the passage of time MM faced difficulties in the success of their products because of high competition in the industry. So, now for the new innovation, MM has hired me as a marketing consultant. As a marketing consultant, I will be accountable for planning, systematizing and implementing the marketing plan for new product and also help to make certain that MM have the effective marketing plan for the new mobile product (Ferry n.d.).

Discussion

Success Measures of New Product Plan

For Mobile Manufacturing In order to find out whether the new product launch for MM will be a success or not, I will measure the success measures for marketing plan. The effective marketing plan for the business can lead to increased sales, increased brand recognition and a wider customer support. The great marketing plan will help MM institute strong and effective brand uniqueness in the psyche of the customers. If the return on the marketing investment (ROI) will be greater than the investment, it will show the success of the new product plan for MM. Marketing survey will also use to identify the satisfaction level of the customers. Marketing survey will help the company to measure their success as compare to the competitors. The new product plan for MM will also increase sales and profit of the company as compare to the previous products and through this brand recognition will also enhance (Solcansky & Simberova 2010).

What about Contingency Plan

A contingency plan is defined as a plan which is designed to take a potential occurrence or incident into account. The good strategic management organizations plan different ways to cope up with the favorable or unfavorable conditions or event before they take place. The vital point is that, organizations have to develop the contingency plan for the negative and positive effects of business, not just only the unfavorable ones. I as a marketing consultant will create the contingency plan for a new product. In order to make certain the success and effectiveness of the new product, a derived marketing plan ...