Marketing

Marketing

Module 1 - Dr. Butler

Productivity is defined as the total outcome of the company's input. Productivity ratio identifies the efficiency of a firm that converts its input into final product. If any firm wants to increase its production then it can be easily done by putting more input and consequently the level of production will rise. However, productivity can be increased by only increasing the output and not putting enough input. Many companies increase the labor timings in order to raise the level of productivity. Productivity can be calculated as: Productivity = Output/Input (www.consultwho.com). Productivity measuring results include the labor force, capital, quality and external influences. In order to improve the productivity companies often introduce incentive plans for labors so that they work harder. Many big companies also invest in their research departments in order to find more ways of enhancing their products or creating new products.

Module 2 - Dr. Butler

Selection of a correct location for setting up a business is very significant. Location is selected according to the requirements and objectives of any company so that the company can extract maximum benefit from its location. Factors that are involved in making such a decision include access to inputs, proximity to suppliers, government regulations and wages play an important role (www.jgbm.org).

Module 3 - Dr. Butler

John Gourville argues by saying that too much choice makes the customer feel at loss. He says that offering range of products is good "is not always true". For example Apple, created the successful iPods but Microsoft on the other hand failed to attract the customers towards its first MP3 player. In spite, of the fact that both the companies have good reputation in the market one was able to gain more profits than the other. Microsoft was trying to get itself into the race of tabs ...