Marketing and Sales in Developing Countries

By

ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

DECLARATION

I, [names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 1: INTRODUCTION1

Background of the Study1

Problem Statement2

Aims of the Study2

Objectives of the Study3

Significance of the Study3

Research Questions4

CHAPTER 2: LITERATURE REVIEW5

Theoretical Framework5

Marketing Strategies in Developing Countries5

Direct Marketing6

Sales People7

Definition of Terms9

Marketing Practice9

Comparative Marketing9

CHAPTER 3: METHODOLOGY10

Introduction10

Research Design10

Outline of the overall strategy11

Research Instrument used11

Surveys12

Sampling12

Data Collection Method13

Data Analysis13

Quantitative Research14

Confidentiality14

Ethical Considerations15

Works Cited16

CHAPTER 1: INTRODUCTION

Background of the Study

The study on the marketing and sales in developing countries is an important topic that has number of aspects with respect to the discussion of the strategies and techniques. The marketing and sales strategies are important source of generating higher GDP in the developing countries. The developing countries like India China etc are focussed on increasing their market share by adopting different sales and marketing strategies for increasing their sales in the domestic and international markets. The marketing and sales strategies are usually dependent on the adoption of new technologies. With the passage of time, different new marketing technologies have been emerged that gave rise to the higher sales and in turn, raise the GDP of the developing countries. However different barriers have been faced by the authorities and the owners of the organizations working in the developing countries. The educational barrier is the most important barriers among all that restricts the owners of the organizations and other respective authorities from adopting new marketing strategies. The marketing strategies can be mainly affected by the lack of technological development in the countries.

In the peasant-market type of an economy, there exists a peasant sector, which is basically an agricultural traditional sector that feeds itself, and also supplies food to the advanced market sector of the economy. In addition, as pointed out earlier, the market sector of the economy is divided into a peripheral market sector and a market-dominated sector. The nature and characteristics of these sectors was dealt with earlier. In order to draw a complete and comprehensive picture of the marketing in a peasant-market economy, it is imperative that marketing in each of the sectors listed above be presented.

Problem Statement

The marketing and sales are the important perspective for the economic growth of the developing countries. With the passage of time, different new technologies have been introduced in the field of information technology. These innovations in the information technology ...