Marketing Discussion Question

Marketing Discussion Question

Three Challenges that Marketing Managers Face when deciding on a Global Marketing Program and their Solutions

These days companies all over the world have identified huge international markets for their services and products (Paul, 2008). However, the marketing managers in these organizations face some challenges while getting into the global market program; some of these challenges and their solutions are:

Customers are mostly influenced to buy products through marketing messages conveyed to them by means of media, that includes print media for instance magazines. Humor is regularly employed in commercial messages to get the attention of the customer (Paul, ...