Marketing Service

Executive Summary

The topic was related with the Marketing Service provided by the Company. The Company selected for this topic was CARGO COSMETICS. The company deals in the makeup brands and has global operations. In this topic, the major focus was on the benefits of the Online Marketing and Traditional Marketing. The scope of the company was also discussed in this regard related to the implementation of these marketing strategies by CARGO COSMETICS Cosmetic. The other element that was also discussed in the topic was Personalized Customer Strategy. The major features and the successful of the Personalized Customer Strategy in the CARGO COSMETICS Cosmetic were covered in the topic.

Executive Summaryii

Introduction1

Problem Statement1

Background of the topic2

Discussion from Findings7

Conclusion10

Recommendations11

Marketing Service

Introduction

The rapid improvement has taken in the marketing service provided by the company to the customers. One example is the usage of online shopping that has certainly maximized the scope of selling for customers. Online Shopping has certainly changed the way through which people make buying decisions. The new trend of marketing has produced an impact on the overall industry. The revenues of the firms have increased as a result because of the opportunities for higher sales. This is the reason why it can be said that the trends in the marketing have changed considerably. Many companies are having a focus on offering personalized marketing/customer service that forms a vital part of their brand and image. This is an important element for the companies as they need to have proper marketing plans to meet the needs of the customers. Some previous research on consumer behavior in the Internet environment has examined how the Internet changes consumers' decision-making Therefore, all the issues related to Marketing Service will be discussed in detail.

Issue

The main issue that is discussed in this study is the trends of marketing service that are provided by CARGO COSMETICS;

Background of the topic

Cargo Cosmetics offer only static and pre-packaged bundles because of the high implementation cost and incurred time delay for making dynamic packaging and arriving at optimized pricing decisions. The main brand of the Company is the oversize metal tins of Lip Gloss. The name “CARGO COSMETICS” was derived from the idea that the makeup product is every woman's Cargo Cosmetics. The company also received several awards. CARGO COSMETICS is a well known and a respected brand in the local and the global market as well. In order to enable dynamic cross-selling, both of the decisions, associate item finding for bundling and discount calculation, have to be started only after a particular customer initiates the purchasing process for the first item and have to be completed before the payment (or check-out) process. Hence, there is a need for suitable environment to carry out this in a timely fashion. The whole process of understanding customer interest and then building personalized bundles necessitates sales environments beyond traditional brick-and-mortar retail store. The e-commerce-based online shopping set-up offers a much better and implementable environment for the application of dynamic packaging as well as ...