MERGERS AND ACQUISITIONS

Mergers and acquisitions

Question 1

The paper discusses the merger and acquisition strategy by Microsoft. The whole idea of the development of the notion that Microsoft, Inc has always been one of the fewest companies that do mergers and acquisition, it is because of the fact of merger strategies that it has been one of the fewest companies that enjoy a status of monopoly for centuries. In the year 2009, the company has been merged with Yammer, a small social networking company operating in the United States. The rationale was because of the whole corporate customer host based in California was using Yammer for the social interaction.

The company was opened in San Francisco, California. It was because of the development of the company that the whole corporate enterprise of the city and the surrounding suburbs were all under the cloud of Yammer. The products launched by the company got enormous popularity, and most of the fortune 500 companies were using Yammer.com for their enterprise social networking. Companies were using the website just to get there, whereas, slowly and gradually, the company turned into a huge corporate giant dealing with the development of the American corporate sector coming together through the social enterprise tactic. The company as acquired by Microsoft in the year 2012 for a cash payment of $1.2 billion.

The reason was because of the capability of the company to make huge customer base in a very short span of time, whereas, the whole corporate customers of Microsoft were moving to the creation of the social networking software for their companies through the help Yammer. Microsoft has been one of the few largest companies with colossal acquisition strategy.

The acquisition has been very successful, as the company has generated enormous revenues from the sales of Yammer that it made to the corporate sector and the private enterprise in the United States. The success of the business was predetermined, since the company has a very productive idea that dealt with the designing of the idea that pertained to the providence and creation of companies own social network (http://www.microsoft.com).

Question 2

The company that has never been in the quest of merging with other companies is the Mearsk line, the company is based on a Danish Business conglomerate, and deals in all types of marine transportation. The company lacks the business operations and sales from the US side, this is because it targets most of the European and Asian transportation through sea. Although, the company transports all types of goods and services and contributes to the global export a colossal manner, as a result, the whole idea f the development of the revenue has to be from all sides of the world.

The target group for the company to acquire is the Aker American shipping, the shipping company with headquarters based in Oslo, Norway. The company has an American division that manages the transportation locally between the states of America, such as , Florida, Long Beach, Los Angeles, New York ...