MICROSFT

Financial Perspective

[Name of Instructor]

Financial Perspective

Microsoft is one of the leading companies of the world. It was founded by Bill Gates and Paul Allen in year 1975. Microsoft headquarters is in Redmond, Wash. Microsoft operates in more than sixty countries of the world. The major operating centers of Microsoft are in Dublin, Reno, Singapore, and Puerto. There are approximately 88596, employees of Microsoft worldwide.

“Mission statement of Microsoft is to provide value added and unique professional service in the technology industry. The work of Microsoft is to help business and peoples all over the world. Everything Microsoft does reflect the mission and the values that make it possible.” (Bohlander, 2005)

Vison of Microsoft is “To get workstation running Microsoft on every desk and eventually in every home.” (Bohlander,2005)

Microsoft's strategy is to excel in all markets in which it competes. Since it is inception, Microsoft's strategic vision has been to achieve excellence at all levels. Furthermore, Microsoft's strategy includes it has constant drive for leadership in markets, and most importantly, it has a strategic focus includes achieving all these targets and growth while creating a sustainable business model which not only maximizes the wealth of the shareholders but also increases the gains for the society members.

The major products of Microsoft are as Microsoft Windows, Microsoft Office, Developer Tools, Games and Xbox 360, Windows live, Windows Mobile, Business Solution, Microsoft Expression, Microsoft Servers, Skype and many more.

The major competitors of Microsoft are Google, Oracle and IBM. Microsoft had long enjoyed leadership in the computer industry, but in the recent past, it has stripped of the leadership position in diverse markets that it has recently entered.

OBJECTIVES

Measure

Target

Initiative

1. To Increase revenue

Comparing current sales with respect to previous sales

15%

Sales Promotion

To reduce costs

Comparing profit margin

10%

Introducing new technologies, layoff employees

To equate ...