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Effects of brand equity on the consumers' purchasing behaviour: Case study of Marks & Spencer in London By ACKNOWLEDGEMENT No words can express ...
The Relationship of Service Quality, Consumer Decision Factors and Brand Equity in Thailand Table of Content CHAPTER 1: INTRODUCTION4 Background of ...
The paper aims to emphasize on the concept as well as process of branding. Moreover, the importance of brand equity for the companies in today's world is ...
Free research that covers building strategies building strategies introduction branding involves decisions that establish an identity for a product with the goal of ...
Free research that covers section a: weighing brand equities for the purpose of understanding the concept of a company's long-term, competitive position and ...
Recognition of the value of brand equity as an asset for a firm suggests a need to demonstrate how this asset generates a return. This is perhaps best reflected ...
Free research that covers creating and sustaining strong brand equity by chinese manufacturing companies in the international market by acknowledgement first ...