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Ratan Tata was the idea of selling the name of the brand, “Tata” to the others to be used (Khanna, et.al, pp.1). Since everything has its pros and cons, so does this idea, and therefore, it was good but there are also some aspects. The grow...
Business marketing is a different concept but both are heavily linked. It is the task of selecting, developing and managing customer relationships for the advantage of both customer and supplier, with regard to their respective skills, reso...
business operates in a dynamic natural environment and researches and understands its clientele, in order to design a trading blend that exerts leverage over the market, initating a reaction from the customer. An comprehending of organisati...
consumer behavior that shows the search, purchase, use, evaluation and disposition of products and services that we believe will meet the needs of the customer. Consumer behavior as a discipline of marketing has existed since the 60's and f...
company to offer specific services after purchase of a car. There is a probability that the customer may also experience post purchase dissonance in which he considers that buying other car would have been a better decision. The company mus...
loan with best car loan interest rate, one should realise that what precisely the car loan interest rate is. Often persons or little businesses scrounge loan from banks and economic institutions. The allowance that a borrower has to yield ...
market in order to retain the customers for a long term period of time. For this reason, companies divide their customers on the basis of segmentation strategy in order to best serve their customers. The three major segmentation strategies ...