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In this study we try to explore the concept of "Celebrity Endorsement Strategy" in a holistic context. The main focus of the research is on "Celebrity Endorsement ...
Free research that covers abstract consumers have acknowledged many ability of celebrity endorsers in bringing alertness, effecting brand call devotion, as well ...
Free research that covers abstract this study examines the multiple dimensions of celebrity endorsers and their relationships with product brand image. the data ...
A recent estimate indicates that around one-quarter of all commercials screened in the United States include celebrity endorsement as an effective marketing ...
1.6Genuine support6 1.7Reference group7 1.8Conclusion9 1.9References List10 Celebrity Endorsements Affect Consumer Behaviour LITERATURE REVIEW
Free research that covers effects of celebrity endorsement and brand advertising on consumers' purchasing decisions abstract celebrity endorsement is a widely ...
Free research that covers the billions of dollars spent per year on celebrity endorsement contracts show that celebrities play an important role for the advertising ...