Sorry! No results found
Please visit us back tomorrow as we add 10, 000 new research topics everyday!
About 10 results ( 0,14 seconds)
celebrity endorsement as an effective marketing strategy (Shimp, 2000). Although celebrity endorsement has a historic presence in Great Britain, the number of celebrity campaigns has increased markedly in recent years. In fact, our findings...
celebrity endorsements by investigating such endorsements of products ultimately sold by retailers. This is done by updating previous research involving print media in sporting magazines. Design/methodology/approach – A content analysis app...
Celebrity Endorsements Affect Consumer Behaviour LITERATURE REVIEW Overview of the Themes Promotional clutter makes it extremely dif?cult for and brand image can be signi?cantly bolstered. Conversely, selecting an inappropriate celebrity en...
Brand image14 Symbol, icon and index15 Summary16 Chapter 3: Methodology18 Introduction18 Quantitative Research19 Hypothesis Formulation19 Measures Variable26 Dependent Variable27 Consumer overall evaluation of brand extension27 Independent ...
celebrity endorsers and their relationships with product brand image. The data were tested against multiple regression analysis and the findings show significant relationships between all the five dimensions and product brand image, with th...
Hilary Duff. Hilary Duff is coming through, however. The actress/singer claims she fears for her life, alleging she and her boyfriend are being stalked by two men - one a paparazzi and the other a homeless man. Duff Luck! TMZ has obtained ...
the United States on more than 600 people, it is found that one in three people are more or less celebrity worshipers. No doubt the proportion could be higher among young people. Is it good for young people to be celebrity worshipers? From...