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social media, used as a marketing tool has been effective in increasing brand awareness. The study highlights various concepts related to marketing and brands, which include the concept of brand and branding, the strength and weakness of br...
impact of CRM. Many organizations have embraced relationship marketing and its focus on customer lifetime value. For example, First Union Corporation in Charlotte, North Carolina recently upgraded his or her customer service call centre’s c...
Cultural Dimensions which include Individualism and Collectivism, Femininity versus Masculinity, Uncertainty Avoidance, Power Distance and Long-term versus Short-term Orientation. The research identified culture as a set of value, beliefs, ...
cultural values have four dimension based on the Hofstede’s model of cultural dimensions (Emery & Tian, 2003, 48; Tian, 2002, 72). The researches related to cross-cultural impact on international consumer behaviour has taken a new turn as t...
their utmost support and inspiration. DECLARATION I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examina...
Why Colleges Shower Their Students with A’s,” Brent Staples argues that all college students are receiving high marks they don’t deserve. He warns that if this continues, “diplomas will become weaker and more ornamental as the years go by.”...
arch would not have been possible. DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been s...