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in changing the Marketing Tactics due to the Buying Behaviour of Consumers Purchase intention is a very important concept in marketing. The quantity of literature on this topic is very high. The many studies on the topic have concentrated ...
consumer behavior that shows the search, purchase, use, evaluation and disposition of products and services that we believe will meet the needs of the customer. Consumer behavior as a discipline of marketing has existed since the 60's and f...
consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the final experience of using the product or service (Abdulsalami 2004). Models of consumer buying behavio...
consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the final experience of using the product or service (Abdulsalami 2004). Models of consumer buying behavio...
consumer behavior and rational & Emotional aspects in buying a home. Rational Behavior In general, behave rationally means, to strive to achieve greatest results with limited opportunities. In formulating the principles of rational consumer...
a major purchase you have recently made I have recently bought a house of my own. Buying a home is the costliest investment made in a life time, for any human being. When we acquire the capacity to buy or build a home, our experience of bu...
consumer behavioural theory or model can help in understanding consumer’s actions. The non-profit organization chosen in this paper is Angelbear, which is a small level organization that works for providing the hand-knitted bears to poor an...