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Showing results for : Csr and Corporate Branding

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Corporate Social Responsibility (Csr)
http://www.researchomatic.com/Corporate-Social-Responsibility-Csr-70493.html

corporate social responsibility (CSR) has won the clash of ideas.” This was the opening line of a 20-page supplement on CSR in The Economist in early 2005 (Crook, 2005). “Sustainability is often characterised as concern for the triple botto...

Comparing The Corporate Social Responsibility (Csr) Statements Of Starbucks And Johnson & Johnson
http://www.researchomatic.com/Comparing-The-Corporate-Social-Responsibility-Csr-Statements-Of-Starbucks-And-Johnson-And-Johnson-136444.html

Comparing the CSR mission statements of Starbucks and Johnson & Johnson The CSR statement of Starbucks is quite clear. It indicates that they highly value the need to serve the community and, accordingly, they devote all their resources, in...

Corporate Branding
http://www.researchomatic.com/Corporate-Branding-23994.html

corporate brand should be the most important source of brand equity and have a pure monolithic status in strategy (Ind, 1997; Hatch and Schultz, 2003:12). In reality however, corporate brands are often decapitalized at the level of implemen...

Brand Development And Corporate Identity
http://www.researchomatic.com/Brand-Development-And-Corporate-Identity-100075.html

brands are built on consistency and a keen understanding of how to effectively communicate and manage their unique identity (internally and externally) and deliver differentiated benefits and value. To develop a Brand Framework, we work wit...

Globalization And Corporate Brand
http://www.researchomatic.com/Globalization-And-Corporate-Brand-110664.html

Globalization' is a favourite catchphrase of journalists and politicians. It has also become a key idea for business theory and practice, and entered academic debates. But what people mean by 'globalization' is often confused and confusing....

Hewlett Packard’s Corporate Communication & Brand Marketing
http://www.researchomatic.com/Hewlett-Packards-Corporate-Communication-And-Brand-Marketing-111239.html

Hewlett Packard, however further work must be done on this strategy. It must be thought through a strategy and must be the result of a reflection, in order to optimize the image of Hewlett Packard. Discussion & Analysis Corporate Communicat...

Managing The Corporate Brand
http://www.researchomatic.com/Managing-The-Corporate-Brand-118483.html

managing corporate brand with special emphasis on Shell Petroleum U.K. The brand management has become extremely important in competitive environments today. According to the positive or negative sign reside in the brand image and set in th...