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e-marketing or electronic marketing is still considered to be relatively new, however modern technology has drastically affected marketing in a positive manner enabling businesses to reach a larger number of customers. E-marketing can be un...
customer is more aware of the possible risks, the lower the level of trust and higher the need to control the transaction. Internet vendors can counteract this by increasing the company’s integrity in the customers’ eyes. Internet usage, ho...
what organizations have to go through when they buy IT such as SAP packaged data server [Verville, 1998, Verville, 2000 and Verville & Halingten, 2001]. Indeed, what processes do organizations use and what are the specifics involved in thos...
Best Buy. Besides the loyal Best Buy customers, it also became a centre of attention for the shoppers who are passionate and fanatical about the consumer electronics and entertainment products. The Best Buy’s Customer Loyalty program has gr...
impact of CRM. Many organizations have embraced relationship marketing and its focus on customer lifetime value. For example, First Union Corporation in Charlotte, North Carolina recently upgraded his or her customer service call centre’s c...
Cultural Dimensions which include Individualism and Collectivism, Femininity versus Masculinity, Uncertainty Avoidance, Power Distance and Long-term versus Short-term Orientation. The research identified culture as a set of value, beliefs, ...
cultural values have four dimension based on the Hofstede’s model of cultural dimensions (Emery & Tian, 2003, 48; Tian, 2002, 72). The researches related to cross-cultural impact on international consumer behaviour has taken a new turn as t...