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impact of CRM. Many organizations have embraced relationship marketing and its focus on customer lifetime value. For example, First Union Corporation in Charlotte, North Carolina recently upgraded his or her customer service call centre’s c...
quality of service in hotel industry is an important factor of successful business. The existing trend of complete quality management in hotel industry ensures the achievement of competitive advantage of hotel companies and is therefore the...
quality in Hospitality Industry, evaluate the level of service quality and customer satisfaction in Hospitality Industry and determine the factors that have been contributing towards customer satisfaction at Marriot Hotel. Questionnaires we...
and friends who have participated in the research. They have made important contribution in the success of this project. Declaration I declare that this project is based on my efforts, and has not been published before. I also declare that...
and guidance without which this research would not have been possible. DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the disserta...
customer service is not only the most important factor for achieving the paramount marketing outcome, namely customer satisfaction, but it is the principal criterion for measuring the competitiveness of the customer service process. At the ...
service quality contribute significantly to profitability. Service quality is about ensuring customers, both internal and external, get what they want. Customer satisfaction is the feeling or attitude of a customer towards a product or serv...