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Showing results for : Customer Equity

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Equity Research On At&T Company
http://www.researchomatic.com/Equity-Research-On-AtAndT-Company-141533.html

The product and service of The AT & T differentiate as of competitive offerings by the better-quality support level issued as customer standard. Levels of services ...

Customer Perception Of Brand Image Of Asda
http://www.researchomatic.com/customer-perception-of-brand-image-of-asda-77033.html

Brand-image associations are key building blocks in customer-based brand equity frameworks (Aaker 1Q91: Keller 1993: Park and Srinivasan 1994). Several  ...

Managing Brands
http://www.researchomatic.com/Managing-Brands-98268.html

According to contemporary branding approaches, managing brands online could play a significant role in enhancing customer equity and empowerment.

Brand Equity
http://www.researchomatic.com/Brand-Equity-104678.html

To put simple, brand equity implies everything that has previously taken place ... augmented products, such as perks, promotional offers, customer relations, etc ...

Value Chain Analysis On Heineken Beer Company
http://www.researchomatic.com/Value-Chain-Analysis-On-Heineken-Beer-Company-127293.html

In this study, customer perceived value refers to customers' overall judgment of ... customer lifetime value which can really improve customer equity (customer ...

Relationship Between Brand And Marketing Mix
http://www.researchomatic.com/Relationship-Between-Brand-And-Marketing-Mix-22164.html

Brand equity theory was further developed to include a consumer's perspective ( Keller, 1993). Keller defines customer-based brand equity "as the differential ...

My Brands And I
http://www.researchomatic.com/my-brands-and-i-20549.html

To study the link between brand knowledge and brand response we apply Keller's (1993) framework of customer-based brand equity who conceptualizes brand ...