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Euro bank EFG e-banking52 Recommendations55 Technological innovation58 Old banking from customer perspective61 Added value66 Banking and reliance on technology68 Growth in the usage of internet70 REFERENCES72 APPENDICES77 Questionnaire77 CH...
impact of CRM. Many organizations have embraced relationship marketing and its focus on customer lifetime value. For example, First Union Corporation in Charlotte, North Carolina recently upgraded his or her customer service call centre’s c...
customer service is not only the most important factor for achieving the paramount marketing outcome, namely customer satisfaction, but it is the principal criterion for measuring the competitiveness of the customer service process. At the ...
Information Technology” in a holistic context. The main focus of the research is on the use “ATMs, Mobile and Internet Banking” and the perception of the customers to use them. The research also develops a conceptual model and tries to gaug...
Customer Loyalty as Construct in the Marketing of Banking Services”. One of the basic elements of modern marketing understanding is customer satisfaction. Businesses can survive as long as they can meet the customers’ needs and enable custo...
However, the banks are still working on the techniques through research to know how much they can improve their service with the help of this technology (Improving Customer Service in the Banking Industry: Implementing Automation around an ...
Customer Service Management (CSM) begins with a clientele that is concentrated enterprise scheme conceived to hold clients and avert the affray Profiting them. The imperative to reply to what client's desire has appeared as an outcome of sh...