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database has a variety of uses. It can clearly be used as a list from which to target customers via direct marketing activity. But in addition it can also provide a wealth of information on the market and on customers and potential customer...
data. However, the results available to these researchers through traditional data analysis techniques provide only limited solutions to complex situations. The approach to the huge demand for the analysis and interpretation of these comple...
Data is the most valuable resource of an enterprise. In today’s competitive global business environment, understanding and managing enterprise wide information is crucial for making timely decisions and responding to changing business condi...
Data Warehouse. A Data Warehouse is a large collection of data, it possess the ability of collecting information from multiple operational systems and scattered sources, whose activities are focused of the decision making process (Thusoo et...
data warehousing, campaign management software and data mining have developed the relationship management of customer to an entirely new area where the organizations can get a competitive edge over one another. By using the different techni...
data warehouse. It usually consists of a large collection of information that is gathered from multiples systems and scattered sources, whose activities are focused of the decision making process (Thusoo et.al, 2010). Once assembled systems...
internet, the sector has earned popularity that not only made way for establishing and embedding flexibility and accessibility to current and potential customers, but it also calls for renovating the way people and organization work their w...