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and guidance without which this research would not have been possible. Declaration I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the disserta...
to my baby, Rayhaan who made this happen. I would also like to appriciate the support of my family, my faculty, who have been with me during the course of dissertaton. I am indebted to Dr Bacha. However, my special thanks go to my family, ...
The Effect of On-line Marketing on Consumer Behaviour Introduction The rapid development of Internet marketing and marketing to far-reaching consequences, the author, from the perspective of consumer behaviour, innovation, marketing strateg...
effects that brand equity has ont eh consumers buying behaviour of Marks and Spencer. The most essential objective for any organisation is to attain successful brand equity. Brand equity is the association between the brand and its consumer...
Effects of brand equity of M&S on consumer behaviour21 REFERENCES23 APPENDICES27 Appendix A: Questionnaire27 Appendix B: Chapter 3: Methodology30 3.1 Methodology can be Employed30 3.2 Methodology Employed30 3.3 Research Design31 3.4 Rationa...
ther, my father, my sister and my brother for their endless support in my life and allowing me to make all my decisions. I would also like to take the opportunity to show appreciation to my co-workers for their expert cooperation on every o...
Consumer decision-making process is a complete six-step process that completes the individual in making purchasing decisions. Some purchases with a high level of social or economic consequences to a large extent involved, known as high invo...