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diverse methods of empirical investigation and critical investigation to evolve and perfect a body of knowledge about human communal undertaking, often with the aim of applying such information to the pursuit of social welfare. Subject iss...
impact of Mergers on the performance of the companies. Theoretically it is assumed that Mergers improves the performance of the company due to increased market power, Synergy impact and various other qualitative and quantitative factors. Al...
Impact of the Global Financial Crisis on Indian Economy India could not insulate itself from the adverse developments in the international financial markets, despite having a banking and financial system that had little to do with investmen...
Key Words10 Ethical Concerns10 Outline of the Paper11 CHAPTER 2: LITERATURE REVIEW12 Theoretical Framework12 Indian Advertising Market Trends15 Celebrity Endorsement18 The persuasiveness of advertising and the influence of celebrities19 Bra...
selection of a celebrity for a particular endorsement and its role in the Indian market has been analysed in detail. This has been achieved with a contemporary mix of Secondary Data followed by Qualitative Data to get an insight into Brand ...
The Battle of little big horn”. It covers the points which leaded to the battle. The research paper aims to describe the war situation and identify the conflict among the Indians and American Government. This Paper describes the aftermath o...
the U.S. market, with the subprime market failures and risks taken by investment banks Anglo-Saxon. The banks and the economic institutes such as management companies and insurance companies have shown greater strength and continued their a...