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and loyalty model and tests its implications on a differentiated products consumer packaged goods. We develop and test a theoretical model of brand loyalty that resembles fundamental characteristics of many theoretical brand loyalty studies...
and Differences of Woodall’s Study and the Current Research Design4 4.6 Relationship Marketing Theory9 4.7 Brand Theory and Practice10 4.8 Empirical Studies Relating to Branding and Purchase Decision11 4.9 Cross tab12 4.10 Cost-oriented bra...
and my friends whose constant and immense support has been a foundation of continuous inspiration and guidance. I would also like to thank my parents whose guidance and love was with me in whatever I have pursued so far. Furthermore, this ...
factors are contributing towards an increase in Jebel Ali Port productivity. Apart from that, there are certain strategic advantage and disadvantages, which are faced by Jebel Ali Port. Research aims and objectives Aims The aim of the study...
as always been a source of confidence for me. Here I also want to express my gratitude towards my mother and my father who have always shown belief in me. My entire family, including my mother, fathers, sister and brother, all have continuo...
arketing strategy to market or to sell. More and more retailers, brands, and products are now selling online. The consumer can virtually get what he wants on the Internet, and with no hassle. Making a purchase is always a social act and the...
towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University. Signed __________________ Date _________________ Contents ACKNOWLEDGEMENTII DECLARATIONIII CHAPTER I: INTRODUCTION1 Overview1...