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a better understanding of, and connection with, key target customers underpins much debate about the purpose and commercial effectiveness of marketing (for example, Bagozzi, 1995; Day, 1989; Gummesson, 1987, 2001; Keller, 1993; Park et al....
the birth in local farming as well as stock fairs, and thus in the reviving economic history of the medieval Europe the Champagne fairs fashioned as an important engine. This provided as a valid impudence center that was the most important ...
ethics and economics the fair distribution of goods, and work opportunities, wealth. Ethics and Economics Introduction If there is tension in modern economics along ethical lines, it comes mainly from the distinction between efficiency and ...
free trade and fair trade. Free Trade Free trade can be deemed as the facet of the modern world trade, in which the government significantly plays a key role by not intervening either with the exports of the country, by granting relative su...
business environments allows the globalisation of consumer taste. The needs for marketer to develop the products (brands) or services to meet the consumer buying and consumption behaviour affect organization of all industries. In Asia, foo...
movement and market-based approach that aims to help producers in developing countries and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses ...
Fair Trade market in Japan expands only slowly, while it grows rapidly in many other developed countries. In order to promote worldwide growth of Fair Trade market, it is necessary to study why Fair Trade movements have not taken off in som...