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the long-time direction of the company. This paper first proposes the importance of international company's marketing strategy, and then considers how to make a competitive marketing strategy and carry out it in a right way. After that, it ...
globalization” of marketing activities. Global marketing is a theoretical concept that in a managerial context is hardly applicable. Global marketing and the globalization of marketing activities have become a cliché among marketing scholar...
international trade, movement of people, and the emergence of massive cross-border capital flows. This resulted in increased competition in global markets. It is also widely acknowledged that this has come about through the combined effect ...
accounting, I came to the conviction that there were severe limitations in most of them. At that time [the late '70s], there were mainly mainframe packages available, and there were beginning to be minicomputer packages. Discussion Accounti...
the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and no...
influence on the company performance – economic and strategic benefit, received due to implementation of the chosen strategy. Although the factor of company’s performance should be one of the most important ones when making the strategic de...
globalization in the developed and advanced economies has enhanced the integration of economies which has resulted in the broadening of gap between the less skilled labors and the skilled labors. It is due to the fact that globalization has...