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central urban area. Central place theory is the geographical theory that seeks to explain number, size and location of human settlements in an urban system. Theory was created by German geographer Walter Christaller, who said settlement ser...
the world economy by virtue of its growth potential which is also partly due to its huge domestic potential. The Nigerian economy (developing country) however poses a peculiar challenge to organizations world wide in terms to managing the b...
that involve in the use of money. Within the banking system, one can distinguish between public and private banks, which in turn reflect the nature of banks, which can be commercial, industrial or mixed business. The private commercial ban...
Strategic management and service brand marketing in FMCG5 Strategic control6 Instrument7 Organizational performance8 CHAPTER 3: METHODOLOGY10 Research design10 Data collection11 Qualitative research11 REFERENCES13 CHAPTER 1: INTRODUCTION Ba...
strategic areas of business. FMCG’s often overlook the importance of corporate culture and human elements in the implementation of marketing strategies. Strategies not only are policy papers for the board, but their philosophy has to all af...
topic and is does not represent the opinion of the University. Signature: Dated: TABLE OF CONTENTS ACKNOWLEDGEMENTii DECLARATIONiii CHAPTER 01: INTRODUCTION1 Background of the Study1 Aims and Objectives3 Research Questions3 Significance of ...
topic and it does not present any opinions of the University. Signature: Dated: ABSTRACT This paper seeks to analyze the top management policies and their involvement in the process of marketing-manufacturing innovation. Companies must be a...