Sorry! No results found
Please visit us back tomorrow as we add 10, 000 new research topics everyday!
About 10 results ( 0,35 seconds)
the advertising industry. Nowadays many companies choose to use celebrities as endorsers for their advertising campaigns. Use of superstars in advertising campaigns attracts a lot of attention from the public and the three main questions oc...
their support and guidance without which this research would not have been possible. Declaration I [type your full first names and surname here], declare that the contents of this thesis represent my own unaided work, and that the thesis ha...
the Study3 CHAPTER 2: LITERATURE REVIEW5 Brand Knowledge5 Brand Image5 Types of Brand Associations6 Brand Personality / Celebrity Endorsement7 Celebrity Credibility9 Celebrity Likeability9 Theories on Effectiveness of Endorsers9 Perceptions...
effectiveness of brand endorsement on the buying behaviour of the consumers. The aim of this research study is to enable the business organizations to develop effective strategies for efficient marketing of their product. Purpose of the Res...
Coca-Cola recognized the importance of customer behavior study as it is vital in assessing the buying behavior of consumer, as the customer plays three dimensional roles of buyer, payer and user. Company Background Coca-Cola is the best-kno...
celebrity endorsement as an effective marketing strategy (Shimp, 2000). Although celebrity endorsement has a historic presence in Great Britain, the number of celebrity campaigns has increased markedly in recent years. In fact, our findings...
celebrity endorsements by investigating such endorsements of products ultimately sold by retailers. This is done by updating previous research involving print media in sporting magazines. Design/methodology/approach – A content analysis app...