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Marketing Mix Product Products are items or services made available for consumer purchase. One of the first steps in determining a marketing mix is to understand the customers want or need for a service or product. When determining a produc...
marketing segmentation as a managerial strategy, two of the most critical are identifiability and responsiveness. Originally proposed by Frank, Massy, and Wind , identifiability requires that market segments represent distinct groups of cus...
Market With the improvement of people's consumption level and consumption habits change consumer attitudes are shifted from basic physiological needs to higher levels of spiritual needs, and consumption of wine is the proof of this. Wine pa...
Marketing involves all the aspects that are undertaken to make the product or service available to the customers. It is also commonly known as the way of selling products to the target customers by attracting them towards the products. When...
the development in direct marketing comes not only the potential for an overall increase in the number of product returns, but also the likelihood of increasingly complicated product returns (Dyson, 2007, 75). While traditional marketers ar...
conditions and its outcome could be dangerous and threatening; following are some events that cause this disease to rise in human mind (Hoge, et al, 2004). A person can become the patient of this disease after the occurrence of some major ...
marketing environment has many great challenges to executives around the world. The fast changing market structures require an in depth study of environmental factors which are affecting the consumers in making the decision. The companies a...