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impact of CRM. Many organizations have embraced relationship marketing and its focus on customer lifetime value. For example, First Union Corporation in Charlotte, North Carolina recently upgraded his or her customer service call centre’s c...
Cultural Dimensions which include Individualism and Collectivism, Femininity versus Masculinity, Uncertainty Avoidance, Power Distance and Long-term versus Short-term Orientation. The research identified culture as a set of value, beliefs, ...
cultural values have four dimension based on the Hofstede’s model of cultural dimensions (Emery & Tian, 2003, 48; Tian, 2002, 72). The researches related to cross-cultural impact on international consumer behaviour has taken a new turn as t...
media are newspapers, magazines etc whereas electronic media are TV. Radio, print media is cheaper than the electronic media print media is written so only educated people can read it but the electronic media has audio and vedio, so the ed...
and assistance they provided me throughout the completion phase. Their belief and guidance made me able to complete this study by countering various hurdles. Signature: ______________________ Date: _______________________ DECLARATION I decl...
impact of cosmetic advertising towards the buying behaviour of consumers. The cosmetic industry has constantly developed its techniques to advertise in selling their products from its evolution. The cosmetic industry has become multi-billio...
effectiveness of brand endorsement on the buying behaviour of the consumers. The aim of this research study is to enable the business organizations to develop effective strategies for efficient marketing of their product. Purpose of the Res...