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ality is a judgment about a service's overall excellence (more descriptively and factually assessed), whereas satisfaction is a summary assessment of how the service emotionally affected the customer (more evaluative). There has been debate...
Internal Marketing & Relationship Strategies Marketing as a Philosophy Marketing is a very broad term; it is sometimes seen as confusing fact that has drawn its theories from different number of sources (Lancaster, 2002). The main source of...
role of Customer Relationship Management in service recovery” and its relation with “Banking industry of UK”. The research used the mixed method strategy to analyze the difficulties faced by the “CRM in banks” and tries to gauge its effect ...
staff, administration and staff, I owe a lot of gratitude. Finally special thanks to my family for their patience and support for this research project. I certify that the work presented in the dissertation is my own unless referenced Sign...
CHAPTER 2: LITERATURE REVIEW5 Defining Electronic Commerce5 The Internet Role in E-Commerce6 CHAPTER 3: METHODOLOGY9 REFERENCES10 CHAPTER 1: INTRODUCTION E-Commerce and digital technology have changed sales and marketing strategies. The am...
ROLE OF MANAGEMENT IN CRM ENDEAVOURS4 1.2.6 BENEFITS OF CRM ACTIVITIES5 1.2.7 CRITICISM OF CRM ACTIVITIES6 1.3 ROLE OF E-BANKING IN U.K’S BANKS7 1.3.1 DECREASING COSTS7 1.3.2 REDUCING ERRORS8 1.3.3 ELIMINATING FRAUDULENT ACTIVITIES8 1.4 PRO...
a vision, a reason of existence. While people tend to make way for adopting different varieties of strategies and tactics to develop a stronger, long-term and competitive standing of themselves in the organization. Globalization has totall...