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in pricing strategy to be different from an established one Introduction Pricing is generally described as one of the most critical issues that managers face. One 1995 survey of US and European managers polled from a broad range of industr...
Marketing research is the function linking the consumer, customer and public to the marketer through information – information used: to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing act...
international market development. The international market is disconnected with the currencies and boarders; the one thing which matters is that the sellers should know the method for navigating their ways by global markets to access possib...
international business undertaking on the World Wide Web will have a deep influence on the research and practice of international marketing as we move in the direction of the new millennium. Argues that the fast commercialization of the Int...
market research techniques to one of the common problem of a business network security (Javalgi, & White, 2002). As we know that technology is playing an important role gaining competitive advantage of a business and Companies are reinventi...
international markets. Today, more than ever, the economy, technology, law, ecology and culture prevailing in each country, are changing with dizzying speed. They are in constant evolution, due to both the research and development of produc...
international frontiers. Some other important issues which are especially concerned with legal structure and setup in the respective country includes decision of right market entry strategy, managing transaction risks associated with the co...