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strategy of Volkswagen Group and assessment of their strategy. Discussion In current era of competition in business importance of strategic management in business recognized. Good selection and effective implementation of strategy leads to ...
the people, therefore it is known for its cost effectiveness. A brand is a name, term, sign, and symbol, design or a form or a combination of these ingredients to identify products or services of a provider or provider group. It is used to ...
of the most upscale brands of automobile i.e. Porsche. Porsche has revamped its marketing mix during the late 90s and turned around a failing brand into the smallest independent car maker which is no small feat. The marketing mix strategie...
branding. The current phenomenon entails that the astute employment of the strategies and the development of branding plays a significant role in either making or totally breaking the image of the desired product, in the minds of the target...
Apple Inc. and Porsche Design Introduction Apple Incorporation Apple Incorporation is one of the leading companies in the world, working to produce the electronic gadgets since 1976, when the company is known as apple computers. Initially ...
Lean The Porsche factory was not much focusing in designing product. The Porsche focused on performance but not on manufacturability. Company was not focusing on craftwork and not involve in designing framework for the craftwork. Therefore,...
market segments have different brands competing against each other and Daimler Chrysler's Mercedes-Benz is under the luxury segment of the market, while having competitors such as Jaguar and BMW(Cervellon 2000 pp. 429-447). Relevant domesti...