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marketers face in marketing in new markets internationally, and on the way, organizational behavior help to understand to create an effective strategy. Identify key words culture, globalization and international marketing will be presented ...
customer-perceived worth is a convoluted theoretical assemble in that it feels upon several other notions, for example value, approval, and commitment, and often the distinction between these notions is not very clear (either from a theoret...
customers. Christian Dior is a perfume, the perfect complement to fashion and has deliberately opted for fragrances and skincare lines under the name Dior. In addition to many successful creations, especially the men's fragrance, it has bec...
customer loyalty of a website. 3)To uncover any relationship and/or linkages between e-CRM features and customer loyalty. The research objectives above are aimed at answerngi the following guiding research question: How can electronic custo...
customers of Banks in Ghana and interviews were conducted from the managers of those Banks in Ghana. The result shows various consumer attitudes towards mobile marketing, which organisations can understand and attract customers. Customer Pe...
Customer Perceived Value: Definition and Dimensions6 Customer Perceived Value, Personal Values, and Consumption Value8 Pre-Purchase Value and Post-Consumption Value10 Relationship Marketing – Customer Relationship Management Model11 Mobile ...
Customer perceived value is the term used to define the difference between the potential customer’s evaluation of the benefits as well as the cost that may be incurred as well as any perceived alternatives. It is a term that is purely relat...