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Service Quality Measurement Tourism Services Management And Marketing Using The Mystery Shopper Technique Introduction Rather than take the usually futile approach of repeatedly addressing the symptoms of service problems, managers should d...
DRASTIC parameters, we can assess the potential of vulnerability to pollution more effectively with accuracy. The new rates were calculated by identifying the relationship between each parameter to the concentration of nitrate in groundwate...
records (EHR) are an alternative route to the medical records available electronically replacing the paper charts and data in the healthcare organizations and healthcare provider’s offices. These can consist of the medical histories of the...
quality management and initiatives in the company. The Coca Cola Company is one of the leading suppliers of drinks in the world. The company has an effective supply chain that runs in a smooth manner and does not pose any problems to the co...
and also for retailing regulations. Although the use of estimation and simulation techniques allows to study market power directly without imposing any market definition, defining markets and studying the degree of concentration will remain...
SERVQUAL was developed in the mid eighties by Zeithaml, Parasuraman & Berry. SERVQUAL has its detractors and is considered overly complex, subjective and statistically unreliable. The simplified RATER model however is a simple and useful mo...
Using computer-aided observation, customers may be tracked and their behaviour analysed in the context of consumer situations and contingencies. Implications for retail management, theory and practice are discussed within the context of fas...