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role of leadership in achieving competitive advantage at the time of change. This chapter will illustrate and demonstrate an in depth analysis of the research method and design adopted in the proposed study (Bennis & Nanus, 1985, pp 114) Th...
business functioning out of Atlanta, Georgia. The instigation of the economic downturn and the collapse of the housing bubble in the year 2008 had an undesirable impact on the entire industry of home improvement retailing and so, on the sal...
Brand building and loyalty in emerging economies in a holistic context. The main focus of the research is on the multinational companies. The research also analyses many aspects of brand building and tries to gauge its effect in the multi n...
Brand building and loyalty is one of the key challenge in increasingly competitive markets. Many marketing researchers as well as practitioners focus the critical role of the interpersonal interaction between the customer and the salesperso...
special thanks to my parents, my father, my mother, my brother and my sister who were continuously supporting me throughout my life and leaving me free in all my decisions. I would also like to thank my colleagues for his technical support...
emerging economies and how they leverage distinctive competitive advantages and widen up distinctive internationalization paths. What are multinational companies Multinational companies are those businesses that operate in more than one cou...
sustainable construction through different strategic options. Research questions This research will address the following research question What is strategic planning? How strategic planning can lead to competitive advantage in construction...