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marketing mix which means determining demand multiple calendars, one for each market segment. Usually, different customer groups have different needs and expect different things from their products, demand is heterogeneous. The aim is to un...
of resource planning softwares is extremely difficult for companies, especially when they are planning to use them for the first time. It is essential to consider the pros and cons of alternative softwares before deciding to implement a sy...
unity. Established and coined in the 1970’s, the basic objective of this quality standard was for companies to create a standard, unanimously acceptable level of quality delivery and performance, which would help companies make more efficie...
social media and networking on the marketing of products in the industry of information technology. The study findings indicate that Social media is quick in dissemination, efficient in engagement, and widespread in connection. The proper c...
REVIEW Rationale With less and less people trusting and paying attention to traditional advertising, advertisers and marketers are turning to more innovative ways to reach their audiences, and viral marketing is one of them. IT industry is...
development, the information technology of IT plays a vital role in the smooth and hassle free business operations. The tools and techniques of information technology significantly help the organizations in ensuring the integrity and confi...
future research directions are discussed. Table of Content ABSTRACTii CHAPTER 1: INTRODUCTION1 Problem Statement1 Rationale1 Aims2 Significance3 Hypothesis3 Theoretical Framework4 Limitation of the Study4 Assumptions & Limitation5 Ethical C...