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my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of infor...
election of the president could determination such a deep nationwide confrontation without inserting a presidential run-off election -- a method which would add considerably to the time, cost, and effort currently devoted to choosing a pres...
election. 2. The people of each state would elect their members of the US Congress by direct popular election. The members of Congress would then express the wishes of the people by electing the president and vice president themselves. An e...
Consumer-Directed Healthcare Definition of Consumer-Driven Health Care With the ever increasing cost of healthcare, employers are constantly faced with the task of finding innovative ways of providing affordable health coverage for their em...
Direct-to-consumer drug advertising is a promotional tool used by the pharmaceutical industry to market their drugs directly to the consumer by using a variety of media forms. The uniqueness of DTCA of prescription pharmaceuticals may be at...
marketing for companies in today's highly competitive environment. Many companies experience customer defections, even when they believe that clients were satisfied with their service. THE key issue that organizations must do is what we cou...
marketing mix which means determining demand multiple calendars, one for each market segment. Usually, different customer groups have different needs and expect different things from their products, demand is heterogeneous. The aim is to un...