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marketing Panasonic Electronics, pursues the scheme of Segment Marketing, it focuses only on a couple of segments of the humanity, incase of the televisions. It isolates brand segments to make up the market and furthermore boasts to agree t...
Introduction Technology advancement has increased the standard of life. Latest gadgets not only fulfill the need of consumers but also provide them satisfaction. Seeing the orientation of consumers towards handy gaming gadgets, Panasonic C...
Sustainable competitive advantage is the focal point of your corporate strategy. It allows the maintenance and improvement of your enterprise's competitive position in the market (Holliday, 2001). It is a benefit that facilitates business t...
Blu-ray technology to the masses and its battle with HD DVD Blu-ray, also known as Blu-ray Disc (BD) is the name of a next-generation optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of leading consumer e...
Marketing Communications Strategies and Mix for Consumer Vehicle Brands in the UK Introduction The country-of-origin (COO), conveyed through marketing communications messages, can act as an important informational cue in consumers' buying d...
integrated marketing communications campaigns. Depending on the image consumers have of the COO in the target market, stressing the COO in marketing communications messages can either enhance or deteriorate attitudes towards the marketed pr...
in which we can expect utmost creativity in order to have our daily executed. Such houses will be highly equipped with technological advancements and will change our work habits. This will have direct impact on replacing our lives in much ...