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marketing relationships (Morgan and Hunt, 2002; Egan, 2001). “Trust, along with fairness, honesty and respect are key values in business as well as society and business suffers in their absence” (Smith and Quelch, 2002, p. 5). Trust is a di...
ther, Pietro, is responsible for much of the daily management of the company. "The wood is alive. It moves. You have to know how to touch it." It is all about the perception that Beretta has built over the years in the minds of its customer...
image that creates a sense of awe, inspiration and the surety that the individual driving the vehicle has truly succeeded in the world. It is an exclusive brand and not everyone in the world is able to purchase the organization’s vehicles....
marketing strategies that have evolved over a long period of time. It is necessary to understand, different kinds of marketing strategies used by the companies like customer based and resource based marketing. The purpose of this study is t...
of product and its sale. This study provides detailed analysis of the implementation plan for the new and latest technology in the Nokia mobile phones with new and advance features. It requires detailed analysis of the target market, marke...
marketing. Organisations use these strategies to achieve success. The most common of them are client-based or resource-based marketing. This study aims to analyse the importance of research and development (R&D) for a firm’s product and mar...
footwear and apparel industries are very attractive, providing an excellent opportunity to create above average returns. Manufacturers such as Adidas, New Balance, Nike, Puma, and Reebok are only the few successful companies in the business...