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According to Philip Kotler, marketing is not just telling and selling, but rather a process of identifying customer needs making products according to their ...
Free research that covers 's marketing analysis marketing according to kotler ... you desire from the target market as they influence the demand for a product.
It has comprehensive introduction of the company Apple and its product with the ... product development, impact on the market, pricing, sales (Kotler et al., 2010).
Marketing is a dynamic and rapidly growing discipline. ... must be agreed and well planned before pitching into any product on the market (Kotler, 2009, p. 143) .
Marketing plays a vital role in success of the product as well as achieving ... will be the returns from it and how to capture value from customers (Kotler, 2003).
It can be for a product or service, a brand, or a product line. ... of buyers who might require separate products or marketing mixes (Kotler & Armstrong, 1993).
The marketing mix is the systematic combination of four key components for a business, product, price, place and promotion (Kotler & Armstrong, 2008, p.15).