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role of brand in the technological products is a big one and now brand has become more important than the product itself. Analysis Technology products face a difficult market because there is a lot of competition in the market. There are ...
Strategic management and service brand marketing in FMCG5 Strategic control6 Instrument7 Organizational performance8 CHAPTER 3: METHODOLOGY10 Research design10 Data collection11 Qualitative research11 REFERENCES13 CHAPTER 1: INTRODUCTION Ba...
strategic areas of business. FMCG’s often overlook the importance of corporate culture and human elements in the implementation of marketing strategies. Strategies not only are policy papers for the board, but their philosophy has to all af...
Objectives3 CHAPTER # 2: LITERATURE REVIEW4 Introduction4 Conceptual Framework4 Brand as a Concept6 Need for Innovation6 Market Innovation7 Impact of Innovation8 Brand Personality10 The Brand as Active Contributor to the Relationship12 CHA...
thanks to my family and friends for their support. DECLARATION It is declare that the entire research work which is presented in this dissertation is my own work. This research work has not been submitted to any other institution. Signed _...
is going to be identified is though TESCO. This report further discusses the research methodology which aids in further analyzing the TESCO’s strategy of plastic packaging and how has it benefitted them in terms of creating a brand image by...
the Study Finance and accounting has been lying at the heart of every business, irrespective of their fields and industry. It may be possible for an organisation to survive for some time without having a strong marketing plan, or having a p...