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relevance of brand packaging of Coca Cola with the marketing strategy of Coca Cola. For this purpose, the researcher applied both primary (questionnaire and semi-structured interviews) and secondary research methods with the application of ...
the world economy by virtue of its growth potential which is also partly due to its huge domestic potential. The Nigerian economy (developing country) however poses a peculiar challenge to organizations world wide in terms to managing the b...
the numeric data is collected from the respondents to evaluate the findings statistically by using analytical techniques. Partial least square regression is used for finding out the model fit. Moreover, descriptive analysis is also used to ...
consumer perception about the facilities and services. It highlights the significant factors for which the customers develop their perception which includes the service quality, room furnishing, the welcome gestures, food, and comfort. The ...
marketing mix which means determining demand multiple calendars, one for each market segment. Usually, different customer groups have different needs and expect different things from their products, demand is heterogeneous. The aim is to un...
marketing for companies in today's highly competitive environment. Many companies experience customer defections, even when they believe that clients were satisfied with their service. THE key issue that organizations must do is what we cou...
The mentorship of these people has been paramount in facilitating me a well-formed experience which has always provided unswerving guide in achieving my goals. They encouraged me to go further with all my projects and helped me groom into a...