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Theoretical Background7 Product Image and Brand Dilution8 Perceived Quality10 Brand Fit10 Attitudes in the Direction of Extension11 Literature Review13 Questionnaire Preparation14 Methodology16 Findings and Results17 Brand Product Image18 C...
how Cadbury’s: the chocolate confectionery brand, became global and successful through their products and brand positioning. Defining the main objectives of any research is the first step into developing a structured work as these objective...
How do you differentiate brands35 Graph 7: What attributes according to you are important for the consumers36 Graph 8: Where from you get the information about different brands37 Graph 9: How would you rate the purchase experience of Cadbur...
consumer behaviour and the brand awareness of the branded jeans. The consumer behaviour is an important perspective that determines the successful implementation of the marketing strategies whether they have been achieving the position in t...
what’s more, China itself has own a huge potential consumer market and so on. The design of the research involves the use of secondary method of research which is broad in nature of coverage thus, ensuring that all sections of the research ...
Objectives3 CHAPTER # 2: LITERATURE REVIEW4 Introduction4 Conceptual Framework4 Brand as a Concept6 Need for Innovation6 Market Innovation7 Impact of Innovation8 Brand Personality10 The Brand as Active Contributor to the Relationship12 CHA...
thanks to my family and friends for their support. DECLARATION It is declare that the entire research work which is presented in this dissertation is my own work. This research work has not been submitted to any other institution. Signed _...