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consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the final experience of using the product or service (Abdulsalami 2004). Models of consumer buying behavio...
products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which consumers go throu...
identify consumer buyer behaviour, he or she will be in a better position to target products and services at them. Buyer behaviour is focused upon the needs of individuals, groups and organizations (Gary and Philip, 2008). It is important ...
consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the final experience of using the product or service (Abdulsalami 2004). Models of consumer buying behavio...
consumer buying behaviour, public sector industrial buying is concerned with a number of additional dimensions which are discussed below. In this study, industrial buying is examined from the perspective of the government or public sector b...
reader to one of the most successful conglomerates in the world today, Procter and Gamble. The paper provides the reader with a brief history of the organization and discusses the marketing strategies and market position of Proctor and Gam...
have strong personal relationships with each other since long. The ties in customer trends in retail and food market are exceptionally strong between both regions. Due to these ties, the United Kingdom offers many market opportunities for ...