Nokia

Read Complete Research Material

Nokia

Ethical and Social Responsibility of Nokia

Ethical and Social Responsibility of Nokia

Introduction

In today's world, the Nokia has Nokia is put in the category that corresponds to the properly human corporations, whose main asset is people, which strive to improve. Consistent with this, the primary law governing Nokia should govern Nokia Business Dynamics is very clear: the priority of people over things Nokia. This means that companies and their actions is crossed by ethical issues, responds, rotates and orients them. Incidentally, and easily discernible anthropological reasons, thus achieves a more than notable profitability, mainly today, where the basis of all business relationship is trust, eminently ethical issue. Finally, Nokia in conditions of equality, promotes ethical conduct corporate health Nokia.

In the developed world, companies have for years with Nokia Managements Ethics Nokia (Corporate Director of Ethics & Business Conduct) that manage ethics not only in relation to the corporate mission but as an element of productivity, efficiency, lower costs and improved management. In this regard, there are several organizations that advise companies and educational institutions. For example, The Working Values Group, published on the internet some of its projects with large companies, worked for Lockheed Martin a training program aimed at transforming the confidence of institutional culture, which included more than 170,000 employees. Ethics Officer Association (EOA) brings together 727 large companies (October 2000) of the most diverse areas and institutional working corporately ethical issues. The EOA is dedicated to promoting business ethics and business, and to serve as a forum for exchange of information and strategies (Ferrell et.al, 2012).

Globalization has made companies and their businesses are defined strategically in the long run, and that is where ethics is considered a profitability factor. Nokia is developing a culture of ethics generates significant benefits for a Nokia: helps overcome crises, ensures the loyalty of employees and, by preserving the prestige, pays greater dividends of Nokia. The last national survey in the U.S. ethical issues (National Business Ethics Survey) showed, among other results, that 90% of employees expect their companies properly come before earning money. Overall in the world, more and more companies make the honesty, respect and trust essential values of corporate development, and administer such securities strategically.

In our country, the latest MORI survey on Corporate Social Responsibility (May 2001), which reflects the attitudes, opinions, evaluations, expectations and images of the population towards companies, gives evidence that we approach reality expressed above. Thus, for example, in Chile, the expectations on leadership of entrepreneurs are higher (66%) the average of the countries with the same type of GDP (52%). Making a comparison of percentages in categories of importance of certain issues regarding business between Chile and the U.S., we see the following:

Topics of importance

Chile (%) 

U.S. (%)

Brand and reputation

41

26

Labor practices and business ethics 

13

28

Responsibility to society   

26

21

Environmental Concern

September

16

As the survey concludes, while Nokia the bearer of the reputation of companies in Chile is essentially the brand, hard start to appear CSR elements that are strong in the industrialized countries. In this sense, Chile approaches the behavior of developed ...
Related Ads