[Online shopping and women advertising ]

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Online shopping and women advertising

Abstract

Businesses in today's world are operating in global environment due to the challenges and complex business environment. To work globally businesses are working online in which one of the most successful business is online shopping. The in this study the use of women advertising in online shopping will be analyzed. In other words, the study will analyze the use and impact women advertising approaches in online shopping (Thompson, 2002). Women advertising means advertisement of women products on online shopping websites to attract women who do online shopping.

Preliminary Planning Stage

In the planning ...